Brain Audit

Here are a few more entries for The Brain Audit Book from around the world

Much luck (to you and Sean… and me!)

Alex Kuzelicki, Australia
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If you haven’t made the Butter Chicken the recipe is on Page 113. And Yes! Sean can cook too!! Yummy stuff.

This is the butter chicken on its way to TVNZ- New Zealand. A small thank you for asking Sean on The Breakfast Show. And yes, if you are wondering the rest of the butter chicken was eaten by Renuka
The page again 113.

Renuka Menon, Psychotactics Office, Auckland, New Zealand
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Marsha colouring Cuatro

Marsha D’Souza, All of 5 years old, Auckland, New Zealand
(Marsha and Sean are best friends)
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>>Click to see the other Brain Audit Book Photos

And the photos keep coming in for The Brain Audit competition. Today’s photos are from New Zealand  and all the way from the Arctic Circle.

It’s child’s play..

Martin Thompson, Auckland, New Zealand
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I am sending the photo of The Brain Audit book, which travelled with me and a couple of friends 150 km north of the Arctic Circle. We had to carry all our food for 10 days on our backs, but I couldn’t resist packing the book as well. There is something very weird (in the nicest way) about reading about marketing when you don’t see a living soul for days.

All the best from Europe.

Ondrej Ilincev, Prague, Europe
PS: I am the one on the right.
PPS: I thought there would be more snow as well, but we were very lucky with the weather and it was 20-25 degrees Celsius.
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>>Click to see the other Brain Audit Book Photos

Here are a few more photos

“Giants in their field”

Peggy Gower, Near Chicago, Il, USA
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Here is Cuatro studying the Brain Audit at MIT…I actually took this picture at night.

J
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And a few more from Milan

These photos of The Brain Audit were taken in Milan’s orthopedic joint replacement surgeon in the Seattle.

Milan Shannon Moore, Seattle, Washington, USA

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>>Click to see the other Brain Audit Book Photos

Here are a few photos from New Zealand

And another one from Cornelia

And the last one…

PS. I had a lot of fun cutting, gluing etc.

Cornelia Luethi,  Auckland, New Zealand
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Thought I had better not disclose where you go for coffee or you will both be inundated with fans J

Steve Munford, Auckland, New Zealand
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Next Step: Send in your entries with Cuatro. The deadline is approaching.

You can download the images of Cuatro here.

>>Click to see the other Brain Audit Book Photos

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The Brain Audit Book makes its way to the UK, India, USA and The Netherlands.

The Brain Audit Photo above is  called, “Can’t See The Forest For The Trees!”

And this one is called, “Air’s Thin Up Here.”

Dwight Schwersensky, California, USA
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“If I had to keep just one book out of my entire library, I would keep Sean D’Souza’s Brain Audit.”

Ankesh Kothari, Mumbai, India
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David Rothwell at hockey practice with Charlie and some light reading…We’re frowning because the sun’s in our eyes!

David Rothwell, UK
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Brain Audit Book photo. Since New Zealand is the land of the kazillion sheep and we have two border collies…I thought why not put the two together?

Erwin van den Boogaard, The Netherlands

P.S. Please tell Cuatro to relax, they don’t bite – at least not yet

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>>Click to see the other Brain Audit Book Photos

Today we have the Brain Audit Book photos from the US and Germany

And another one

And the last one…

Perry Droast: Hanford, CA, USA
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Never trust a black cat on a Friday…

Heidi Dreher, Kolbingen in the South of Germany
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>>Click to see the other Brain Audit Book Photos

The Brain Audit does make people outrageously happy ! Proof !  Noel (’look what I have here’…Hee, hee, hee) trying to make me jealous with his copy of the Brain Audit during a Skype call.
P.S. Postal strike in my region ! No kidding. Things should be back to normal on Thursday. Fingers crossed… I want to win the competition !

Luuk Christiaens, Merchtem (Belgium)
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I am an orthopedic joint replacement surgeon in the Seattle, Washington area and a raving fan of your work!  Took a few photos in the Operating Room with The Brain Audit Book.  Your concepts of focusing on one problem and one solution to get to the target profile has helped me to reshape not only my marketing, but also my surgical focus.  I have been able to hone my practice to the three operations that I really love and that focus has made me the most experienced surgeon in one of these (mobile bearing unicondylar knee replacements) in the entire Pacific Northwest!  Thanks again and keep the good stuff coming!!!

Milan Shannon Moore, Seattle, Washington, USA
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Just a taste of better things to come…Are you ready for the good stuff?

The value of a good education = priceless

Buy THIS Book – it’s GOOD!

Chase and The Brain Audit

Brain Traffic Control

Marina, Chase & The Brain Audit

All of Chase’s bags are off the conveyor belt

Marina Brito, Near Washington D.C. USA
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>>Click to see the other Brain Audit Book Photos

Here are a few more Brain Audit Book photos from around the world…

My current job contains a lot of travel so I seem to spend 1/2 my life in airports… and every time I collect my bags I smile to myself. So, this seemed only appropriate for my entry I couldn’t actually find a non-moving conveyor at Heathrow so I had to settle for a moving one. I’ve attached the ‘making off’ to make you smile.

Needless to say, security gave me some very very funny looks

Shane Heenan: London, UK
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Bonnie Domeny: Sacramento CA, USA (This is Bonnie’s client Josh Walsh with The Brain Audit Book)
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Mike Hayden: Mountain View, California, USA
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>>Click to see the other Brain Audit Book Photos

And here are some more entries…

Andy D’Silva at the airport with his red bag and The Brain Audit.

I know this should be the first photo

The last red bag has been taken off the conveyor belt but I think Andy has disappeared.

Andy D’Silva: Toronto, Canada
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I was lucky enough to be able to attend Ken McCarthy’s System Intensive UK seminar. In a master stroke of opportunism, I managed to grab Ken to pose for a photo with myself and the Brain Audit book. Unfortunately, the photo doesn’t really do either of us justice – but who cares!!

I am just thrilled to have been there and met the man who introduced me to yours and Sean’s crazy, but thoroughly entertaining and educational world.

Stephen Nettleton: Norwich, UK
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Here are a couple of photos from a very intelligent and wise marketing bird called Shaggy!

Stephanie Philp: Raglan, New Zealand
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>>Click to see the other Brain Audit Book Photos

The entries for The Brain Audit Competition are pouring in. Over the next few days I will keep adding the photos.

The Brain Audit: Sydney Australia

Lance Scoular: The Savvy Navigator, Sydney, Australia

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Bob Janes: Brittany, NW France
The Brain Audit at the end of the world (this area is Penn-ar-Bed in Breton, Finistere in French). Somewhere out there is Canada, taken about a mile from here in strong winds and cold rain

Bob Janes: Brittany, NW France
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Mike Hayden: Mountain View, California, USA
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Retro Photo

A picture of me and Laurens Janszoon Coster in our hometown Haarlem. Coster is considered to be the inventor of the printing press, but… mainly in the Netherlands. Worldwide some German guy gets the credits. The story is similar to that of Tesla and Marconi. Coster and Tesla might have been the first to invent, but the other guy’s marketing was better. If only they would have had a copy of The Brain Audit…

Modern Photo

In case you said: “Lawrence Who?”
Coster on Wikipedia: http://en.wikipedia.org/wiki/Laurens_Janszoon_Coster
The Legend of Koster: http://www.psymon.com/koster/

Erwin van den Boogaard, The Netherlands
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>>Click to see the other Brain Audit Book Photos

What’s talent got to do with insulation? (Photo Courtesy: Businessweek.com)

So are we born with talent? Or is there a code?
Of course there’s a code. And that code is embedded not in what you learn, but how that learning is insulated?

Huh?
Think of it as a pipe filled with water. Which one will allow the water to get through faster? A pipe filled with holes? A pipe that allows leaks? Or the pipe that’s well insulated?: A pipe that allows almost no waste.

We’re talking about myelin. It’s an insulator for your learning. The more you learn, the more the myelin wraps insulation around that learning, so that you get faster, and faster, and faster. But not just faster, but every freakin’ pipe in your brain gets faster. Imagine having squillions of pipes pumping water—and with little or no waste.

This is what so-called “talented” people do. Their pipes have little or no waste.
They have developed thousands of pipes that pour thousands of gallons of water at a single moment. So when you look at headline and I look at a headline, we’re not looking with the same brain. I’m looking at the headline with thousands of gallons of water pouring into what I’m looking at. You on the other hand are just looking at a headline. Which is why I can tell you how what’s wrong with a headline a mile off. And you can’t.

It’s not because I was born with superpowers to read and de-construct headlines.
Rather it’s that I’ve learned. Just as you can learn.
And what’s more it’s teachable.

And you can do what every untalented person does: Make excuses.
Or you could start working on your myelin today.

The insulator that hates waste.

And see this video too.
http://www.youtube.com/watch?v=RPACS8ogqus

P.S. If you’re interested in headlines, then these videos may help too.
http://www.youtube.com/user/psychotactics