Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # The Brain Audit The Brain Audit: Why Customers Buy (And Why They Don't) ## Sitemaps - [XML Sitemap](https://brainaudit.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://brainaudit.com/blog/) - [Why "Chunks" Create The Illusion of Talent](https://brainaudit.com/why-chunks-create-the-illusion-of-talent/) - Read this: "Can you read this sentence?" Now read this: Ecnetnes siht daer uoy nac? That second sentence doesn't make any sense, does it? It because you suddenly lost your ability to read? Or is it your inability to see a pattern? You see reading is a "talent". It's not an inborn talent. It's an - [Rising above I.Q.](https://brainaudit.com/rising-above-i-q/) - I could drone on about I.Q. Or you could do a bit of your own weekend reading on I.Q. (Note: Your parents, friends, teachers, colleagues won't agree with you about this topic you're about to read). http://www.nytimes.com/2009/06/07/opinion/07kristof.html?_r=1 And the book he references :) http://www.nytimes.com/2009/03/29/books/review/Holt-t.html?pagewanted=all - [The Brain Audit 3.2 Book Photo Competiton ](https://brainaudit.com/the-brain-audit-super-hero-cuatro/) - More photos of The Brain Audit 3.2. The Brain Audit Book and Super Cuatro are spotted in action. The adventures of Super Cuatro, The Brain Audit Super Hero. Click to view larger images and view the entire portfolio. On his way to the White House Flying to the White House At the White House with - [Can Dolphins Learn Photoshop?](https://brainaudit.com/can-dolphins-learn-photoshop/) - We all believe that most of us have in-born talents, right? So imagine you're a dolphin and you learn to do what no dolphin has ever been seen doing before. No, not learn Photoshop—but do something just as cool: blow perfect circles of bubbles underwater. So what makes this cool? This blowing of bubbles isn't - [The Brain Audit Contest: Part 10](https://brainaudit.com/the-brain-audit-cotest-part-10/) - Here are a few more entries for The Brain Audit Book from around the world Much luck (to you and Sean... and me!) Alex Kuzelicki, Australia ---------- If you haven't made the Butter Chicken the recipe is on Page 113. And Yes! Sean can cook too!! Yummy stuff. This is the butter chicken on its - [Why You Lose Focus—And How "Brain Maps" Play Their Role](https://brainaudit.com/why-you-lose-focus—and-how-brain-maps-play-their-role/) - I remember sitting in a queue at JFK airport in New York waiting to take off. As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep - [Why Concepts Fail (When They Should Be Working)](https://brainaudit.com/why-concepts-fail-when-they-should-be-working/) - About six months ago, I downloaded an app that enabled me to relax. In a busy day, it puts you in a mild hypnotic state, and lets you rest for a while. Then twenty minutes later it gently wakes you up and you feel super refreshed. I tried this app and hey it worked when - [So how does 'funny' work? ](https://brainaudit.com/so-how-does-funny-work/) - How does 'funny' work? Let's look at few cartoons to begin with. Then let's look at a comedian in full flow. Then let's look at a video. And we'll do the impossible. We won't just analyse 'funny.' We'll replicate funny. We as in you and I. Yes, both of us. You're ready? Let's start out - [The Brain Audit 3.2 Book Photo Competiton Continues](https://brainaudit.com/the-brain-audit-3-2-book-photo-competiton-continues/) - The Brain Audit Book Photo Competition Continues.... Here are a few photos for USA and Canada. I’ve attached a few photos. I’m not sure which best shows what I’m trying to illustrate. Can you see the writing on the envelop that was used to send the book to me? I wanted to ask the “real” - [The Brain Audit Photo Contest: Part 8](https://brainaudit.com/the-brain-audit-photo-contest-part-8/) - Here are a few more photos "Giants in their field" Peggy Gower, Near Chicago, Il, USA -------------------- Here is Cuatro studying the Brain Audit at MIT...I actually took this picture at night. J -------------------- And a few more from Milan These photos of The Brain Audit were taken in Milan's orthopedic joint replacement surgeon in - [The Brain Audit Photo Contest: Part 9](https://brainaudit.com/the-brain-audit-book-new-zealand-2/) - And the photos keep coming in for The Brain Audit competition. Today's photos are from New Zealand and all the way from the Arctic Circle. It's child's play.. Martin Thompson, Auckland, New Zealand ------------------ I am sending the photo of The Brain Audit book, which travelled with me and a couple of friends 150 km - [The Brain Audit Contest: Part 6](https://brainaudit.com/the-brain-audit-bookcontest-part-6/) - The Brain Audit Book makes its way to the UK, India, USA and The Netherlands. The Brain Audit Photo above is called, "Can't See The Forest For The Trees!" And this one is called, "Air's Thin Up Here." Dwight Schwersensky, California, USA ------------------------------ "If I had to keep just one book out of my entire - [The Brain Audit Contest: Part 4](https://brainaudit.com/the-brain-audit-book-photos/) - The Brain Audit does make people outrageously happy ! Proof ! Noel ('look what I have here'...Hee, hee, hee) trying to make me jealous with his copy of the Brain Audit during a Skype call. P.S. Postal strike in my region ! No kidding. Things should be back to normal on Thursday. Fingers crossed... I - [The Brain Audit Contest: Part 2](https://brainaudit.com/brain-audit-book-contest2/) - And here are some more entries... Andy D'Silva at the airport with his red bag and The Brain Audit. I know this should be the first photo :) The last red bag has been taken off the conveyor belt but I think Andy has disappeared. Andy D'Silva: Toronto, Canada ——————————————– I was lucky enough to - [The Brain Audit Contest: Part 1](https://brainaudit.com/the-brain-audit-contest/) - The entries for The Brain Audit Competition are pouring in. Over the next few days I will keep adding the photos. The Brain Audit: Sydney Australia Lance Scoular: The Savvy Navigator, Sydney, Australia -------------------------------------------- Bob Janes: Brittany, NW France The Brain Audit at the end of the world (this area is Penn-ar-Bed in Breton, Finistere - [The Brain Audit Book Contest: Part 7](https://brainaudit.com/the-brain-audit-book-new-zealand/) - Here are a few photos from New Zealand And another one from Cornelia And the last one... PS. I had a lot of fun cutting, gluing etc. :-) Cornelia Luethi, Auckland, New Zealand ---------------------- Thought I had better not disclose where you go for coffee or you will both be inundated with fans J Steve - [The Brain Audit Contest: Part 5](https://brainaudit.com/the-brain-audit-contest-part-5/) - Today we have the Brain Audit Book photos from the US and Germany And another one And the last one... Perry Droast: Hanford, CA, USA ——————————————– Never trust a black cat on a Friday... Heidi Dreher, Kolbingen in the South of Germany ——————————————– >>Click to see the other Brain Audit Book Photos - [The Brain Audit Contest: Part 3](https://brainaudit.com/the-brain-audit-book-worldwide/) - Here are a few more Brain Audit Book photos from around the world... My current job contains a lot of travel so I seem to spend 1/2 my life in airports... and every time I collect my bags I smile to myself. So, this seemed only appropriate for my entry ;-) I couldn't actually find - [The Talent Code: Is there a code you can learn?](https://brainaudit.com/talentcode/) - What's talent got to do with insulation? (Photo Courtesy: Businessweek.com) So are we born with talent? Or is there a code? Of course there's a code. And that code is embedded not in what you learn, but how that learning is insulated? Huh? Think of it as a pipe filled with water. Which one will - [Is Tiger Woods Naturally Talented?](https://brainaudit.com/is-tiger-woods-naturally-talented/) - You would think so, right? So let's make Tiger Woods, Exhibit A. Let's sit down with a coffee and 20 minutes and listen to Geoff Colvin talk about why Tiger is not a natural talent (as you thought after all). And that in fact, talent is just a "reduction of mistakes". It's on this blog. - [The Definition of Talent (According To Sean D'Souza)](https://brainaudit.com/the-definition-of-talent-according-to-sean-dsouza/) - You can be anything you want. There's no such thing as talent. Talent is merely this: Elimination of mistakes. The fewer mistakes you make in anything, the more talented you are. So as individuals, we need to focus on making mistakes. And that's the curse of our lives. Our schools are designed to prevent us - [How to Stop Self-Editing Articles](https://brainaudit.com/how-to-stop-self-editing-articles/) - Write. Edit. Write. Edit. Edit. Edit. Write. Does this crazy self-editing sound familiar? If it doesn't then you're probably from Mars, because most of us without exception go through a self-edit phase when writing. And it's not only when writing that we self-edit We self-edit when we're walking. When you walk on gravel you walk - [So can you see if you're blind?](https://brainaudit.com/so-can-you-see-if-youre-blind/) - How amazing is your brain? What if someone took away your eyes? Could you possibly see with your brain? Ha, ha, ha...judge for yourself. This video below is not a trick. He's actually seeing with his brain—the eyes you and I have are just tools. It's the brain that does all the grunt work. On - [Why Kids "Can't Draw"](https://brainaudit.com/why-kids-cant-draw/) - Ok, so I've ranted about this, but I think Mo Willems has a fantastic angle. Here's a brief take on Mo's angle: Willems is obsessed with why adults don't draw — and he wants to do something about it. "One of the interesting things about cartooning and doodling and drawing," Willems tells Michele Norris, "is - [Why 'Non-Audio' Learners Lose Out](https://brainaudit.com/why-non-audio-learners-lose-out/) - You'll often find people who say they don't learn well via audio. That they need to read a transcript instead to understand something better. That's the silliest thing I've ever heard. And there are three reasons why. 1) The way in which we process audio separate from reading. 2) The way in which we 'sit - [Application vs. Learning Mode](https://brainaudit.com/application-vs-learning-mode/) - Did you know that your brain operates in two different modes when it's going through a learning experience? A brain in learning mode is completely different from a brain in application mode. So how is it different? In the learning phase, the brain is able to take in a complete overview without needing to know - [What makes a person a super-genius?](https://brainaudit.com/what-makes-a-person-a-super-genius/) - Ok, so it's a big question. Because there are loads of elements that make a person a super-genius. But there's one thing that is guaranteed to stop you from becoming brilliant. That one thing is the inability to take feedback. Feedback as in brutal feedback Feedback as in things you don't want to hear. Feedback - [The Brain That Changes Itself](https://brainaudit.com/the-brain-that-changes-itself/) - Ok, I'm back after my extended 'vacation'. And here's a biggie: I'm amazed at this book. And if you've ever wondered about the factor of getting old (and stupid), or wondered how we learn (and unlearn stuff), then you need to read this book. I intend to take snippets of the information and put my - [Understanding the Rosetta Stone (And How It Affects How You Learn)](https://brainaudit.com/understanding-the-rosetta-stone-and-how-it-affects-how-you-learn/) - Do you know the story of the Rosetta Stone? You do, don't you? You know how archaeologists couldn't make head or tail of hieroglyphics. And it's not like they didn't try. They just weren't able to figure out what those nice little pictures on the Egyptian monuments really stood for. And then of course, in - [Brain on Break](https://brainaudit.com/brain-on-break/) - Just 5 minutes drive from where we live. The splendour of Rangitoto - a now dormant volcano. Most people don't take breaks. They see it as counter-productive. They're wrong. Breaks, when planned, are what makes your work productive. And we plan our breaks every year, so our brains can boot down, and come back refreshed - [A prediction for the year 2012](https://brainaudit.com/a-prediction-for-the-year-2012/) - You may not have heard of Paul Wolfe. You may never hear of Paul Wolfe. But someday soon Paul Wolfe will grow his business. And by the time we finish with the year 2012, Paul will be extremely successful. So what is this prediction based on? You see Paul doesn't have many subscribers to his - [How do you get exceptionally good?](https://brainaudit.com/how-do-you-get-exceptionally-good/) - You may not follow baseball. I don't. But there's a really good baseball player called Alex Rodriguez (often called A-Rod). He was always headed to be a good player. But he did something different than most of us. He decided to be great. So how do you get to greatness? http://freakonomics.blogs.nytimes.com/2008/03/11/how-did-a-rod-get-so-good/ - [Is Learning, Fun?](https://brainaudit.com/is-learning-fun/) - Yes it should be. Because we learn best when we're relaxed. But most learning isn't fun at all. If I told you that you have to learn how to learn the new version of a program, would it be fun? If I told you that you have to learn the chords to a new song - [900 Times: Same Shot: Then You Become Talented](https://brainaudit.com/900-times-same-shot-then-you-become-talented/) - First you be disciplined. Then you be talented. When I started playing badminton about three months ago, all the old ladies (who play crappy badminton) were giving me advice. Yes, I was playing so badly. And I paid attention, but only barely so. You see, you have to know whom to listen to, and whom - [Where are the Elves?: Part 2](https://brainaudit.com/where-are-the-elves-part-2/) - Any fool can create profit. It's the smart ones that can create time. So first to create time, you have to want to create time. Yes, you have to want to create time. Just moaning and groaning about how busy you are, isn't going to create time. You can moan and groan, but nothing's going - [How Ideas Are Implemented](https://brainaudit.com/how-ideas-are-implemented/) - Here's how I learn. I read. Or listen. Or watch. I make a note. I discuss it with my wife. I bring it up with my clients. I post it in my forums. I post an expanded, detailed version in my blogs. I write an article for Psychotactics.com I write four-five angles of the same - [Where Are The Elves?](https://brainaudit.com/where-are-the-elves/) - The poster for the the movie "Elf" Now I don't want to boast, but this is what I do. I run blogs at: http://www.psychotactics.com/blog https://brainaudit.com http://www.spidersecret.com/ Less frequently at: http://www.cavechronicles.com http://www.stickybusinessbooks.com Write articles, per year: http://www.5000bc.com (about 100-300 a year) http://www.psychotactics.com (about 50 a year) And monitor no less than four to five forums: On - [How To Bypass A Brain Virus](https://brainaudit.com/how-to-bypass-a-brain-virus/) - Most people can't draw. There's a reason why. They have a brain virus. Here's what happens when someone asks you to draw. Your brain runs a program. The program says: Execute program. Draw, you silly fool, draw! And the program starts to execute. But even as it's executing the lines of code, it runs into - [How To Bypass A Brain Virus: Part 2](https://brainaudit.com/how-to-bypass-a-brain-virus-part-2/) - My wife Renuka, sniffled. She sniffled. She sneezed. Achoo! Achoo! Achoo! For thirteen years she sneezed. Her eyes would get all red and puffy. She tried all types of anti-allergy medication. It would work for a while, then it was back to achoo! Incredible as it seems, the problem was in her brain. Your brain - [A Mistake-Making Organism: Your Brain](https://brainaudit.com/a-mistake-making-organism-your-brain/) - This isn't a learner sign: It's a 'I'm going to make a mistake' sign Think of anything you've ever learned. Anything. Ever learned. And the only way you'll have learned it is by making a mistake. Look at the act of learning the alphabet. Speaking; walking; running; talking; dancing, and just about anything. And you'll - [How Kids Willfully Make Mistakes](https://brainaudit.com/how-kids-willfully-make-mistakes/) - I was sitting at my favourite cafe in Takapuna with Renuka's niece, Marsha. Marsha was only three and half years old at the time, and happily drinking her um, 'coffee', when she looked upwards (as most kids do), and noticed a black object on the glass. "What's that?" she asked. "Fungus," I said. "Fungus," she - [Back To You...](https://brainaudit.com/back-to-you/) - This is a song by John Mayer. It's a love song. Read the lyrics of the song (till you can stand it), and then scroll to the bottom. :) Back to you. It always comes around. Back to you. I tried to forget you. I tried to stay away. But its too late. Over you. - [The Thought Cancer](https://brainaudit.com/the-thought-cancer/) - If you have a cancerous growth, how long would you wait to remove the growth? If you had a cancerous thought, how long would you wait to remove the thought? Most people let the thought cancer grow. Then they say, 'I'm not really talented'. They say, 'I wasn't born talented.' They say, 'Talent is in-born, - [Why Talent Needs Conservative As Well As Radical Thought Patterns](https://brainaudit.com/why-talent-needs-conservative-as-well-as-liberal-thought-patterns/) - Do we come into this world as conservative thinkers? Or are we born with a radical bent? Not surprisingly, we aren't born with a blank slate. We come into this world with Version 1.0 embedded in our brains. So if you look at the most isolated to the most populated places on the planet, you'll - [How's Article Writing Linked To Painting?: The Weird World of Creativity](https://brainaudit.com/hows-article-writing-linked-to-painting-the-weird-world-of-creativity/) - Catherine's painting: Click to see big picture Here's an interesting story about 'creativity'. It's so interesting that I'll reproduce it verbatim. What's even better is that it's about a painting. And how the painting linked to article-writing? You're dying to know, huh? Well read on. This note is from Catherine Marechal, who lives in Italy - [Serial Killers and Creativity](https://brainaudit.com/serial-killers-and-creativity/) - You don't think of serial killers as creative, do you? They go about killing people, while all the time following a very creative pattern. And detectives are able to figure out the serial killer based on the killer's creative pattern. Once the detective works out the pattern, it's not hard to track and throw the - [Don't You Love Spammers?](https://brainaudit.com/dont-you-love-spammers/) - Well, I don't! But often they remind me of business owners with no focus at all. Look at this spammer's email. He's only after 'men' and 'women'. And through some wonderful typo, he also addresses all mothers as 'ma.' Enjoy and guffaw. Then stop trying to appeal to everyone, when you market your business! And - [A resource about creativity (and how parents kill it)](https://brainaudit.com/a-resource-about-creativity-and-how-parents-kill-it/) - Sir Robert Winston has done more research on the human body and brain than your cousin. Yet most of us believe our cousins, our friends, or others who know close to nothing about their brains. In an ongoing study of the human brain, Sir Winston studies children. Children and creativity :) You may find this - [Does layering work best at a bird's eye view? Or at ground level?](https://brainaudit.com/does-layering-work-best-at-a-birds-eye-view-or-at-ground-level/) - Bird's eye view or ground level to learn a new skill? There's little doubt that layering is critical for learning. But how does one go about layering? Should you learn small chapters of information and keep repeating them several times? Or should you go through an entire body of knowledge and then repeat it several - [How the brain fixes pain](https://brainaudit.com/how-the-brain-fixes-pain/) - See that bridge. That's a 'bridge of pain' or 'no-pain.' Find out how your brain deals with creating permanent pain. I play a lot of badminton these days. And after running on the courts for two hours, I'm fine. But the next day, my knees are sore. I find it difficult to bend my knees. - [Can Microsoft Be Cool?: How uniqueness is important](https://brainaudit.com/can-microsoft-be-cool-how-uniqueness-is-important/) - Apple has been bugging Microsoft forever. And finally Microsoft takes the bait. Yup, it's bait! They fight back with an ad that looks remarkably like Apple. Microsoft tries to be cool. And yet, Microsoft can never be cool. This isn’t a stupid ad issue. And who fights whom. It’s a branding issue. If you own - [Memory vs. Layering: Some more thoughts...](https://brainaudit.com/memory-vs-layering-some-more-thoughts/) - This equation could be memorised. But with layering, you're more likely to remember it seventeen years from now Does the brain learn through memorisation? Most people would think so. And those people would be partially wrong. Of course, you don't have to believe me. Because we're going to do a simple test of memory. So - [Which is superior?: Layering or repetition?](https://brainaudit.com/which-is-superior-layering-or-repetition/) - How much is 3 + 3? You know the answer already, don't you? That answer is embedded in your brain through a factor of repetition. Time and time again, you were called on to remember random numbers. Then you had to add them up, multiply them and eventually they formed a memory. Your brain has - [Can 'Anyone' Draw Cartoons?: Some proof](https://brainaudit.com/can-anyone-draw-cartoons-some-proof/) - If you ask a stupid question, you get a stupid answer. Or if you ask a question that's engineered to get the answer 'NO', then you get the answer 'NO.' And most of your education, my education, and everything we've learned is engineered around getting a negative answer. But what if we changed the question? - [Is Creativity A Myth?: Research Talks Back](https://brainaudit.com/is-creativity-a-myth-research-talks-back/) - Just today, Ankesh Kothari sent me a link. http://www.time.com/time/magazine/article/0,9171,1147152,00.html Judge for yourself. And compare notes with what's been posted on this blog so far. - [How Your Body Responds To Long-Lost Memories](https://brainaudit.com/how-your-body-responds-to-long-lost-memories/) - Imagine you listen to a song that you haven't heard for twenty years. And you know the tune, but the lyrics seem all jumbled in your brain. So you play the song once. Then once again. By the third time, you'll remember every word of the lyrics you knew twenty years ago. So what happened - [Why Our Brains Freeze](https://brainaudit.com/why-our-brains-freeze/) - Writer's Block? Artist's Block? Dancer's Block? They all relate to one simple factor. Your brain freezes. It doesn't have a memory of a fire-drill So let’s start with the fire-drill, shall we? The reason why you had a fire-drill in school or at an office, isn’t because the organisation likes making you run out of - [Why Learning Is Difficult: And How Lack of Intimidation Helps Build Talent](https://brainaudit.com/why-learning-is-difficult-and-how-lack-of-intimidation-helps-build-talent/) - Imagine you had to learn Photoshop. And you were given a Photoshop manual. Or maybe thrown into the deep end, with the program. There you are, wondering what those complicated things on the tool bar mean. There you are, wondering why Photoshop--or any other learning--can't be simpler. But yes it can be simpler. What if - [What If We Were All Born Without Talent?](https://brainaudit.com/what-if-we-were-all-born-without-talent/) - No one ever asks that question, do they? We automatically assume that we're born with some talent. But what if the reverse were true? What if we were all blank slates? What if everything depended on where we lived? What if everything depended on if we were taught, based on how we learned fastest? What - [What if you made learning difficult?](https://brainaudit.com/what-if-you-made-learning-difficult/) - Learning and talent is all supposed to hinge on ease of instruction. But what if you made learning difficult? And what if there was no apparent benefit or payoff? One Indian researcher ended up doing just that, quite by mistake... In the year 1999, Sugata Mitra occupied an office at NIIT (a computer-training institute that - [What If You Could Read Maps With Your Feet?](https://brainaudit.com/what-if-you-could-read-maps-with-your-feet/) - Could you read maps with your feet? That's not quite how we read maps, eh? Some of us need directions, and need to close our eyes. Some of us need to see a picture. And print the picture. Some of us need explicit left-right directions. But what if you weren't any of those people mentioned - [Would a clone of you have the exact abilities?](https://brainaudit.com/would-a-clone-of-you-have-the-exact-abilities/) - Would you have the same abilities? So would a clone of you be exactly skilled at learning something you already know? Or would external factors matter? - [Why 'Sleeping On It' Doesn't Solve A Problem](https://brainaudit.com/why-sleeping-on-it-doesnt-solve-a-problem/) - Some people need time to take a decision They need to sleep on their decision, before making up their minds. So why do some people act so quickly, whereas others ruminate, and munch over their thoughts? And why is this munching so contrary to the normal working of our brains? Let's take an example: Let's - [Can You Find A Three-Year Old Who Can't Draw?](https://brainaudit.com/can-you-find-a-three-year-old-who-cant-draw/) - Here's a test. Find a three-year old. Any three-year old child. Give them a piece of paper. And some crayons. Then ask them to draw. Notice what happens next. They start drawing. Every single three-year old draws. Now try this same test with a group of kids that are about eight or nine years old. - [How I Became 'Talented' At Writing](https://brainaudit.com/how-i-became-talented-at-writing/) - Is it true that I write six articles a week? No it's not. Many days I'll write six articles a day. And that's not bragging. And it's most certainly not talent. So what's the story: How did I get so darned prolific? I was forced by others to write at least twice a month (well, - [Analysing The Brains of Geniuses](https://brainaudit.com/analysing-the-brains-of-geniuses/) - Susan Polgar is the world's first female chess grandmaster. In fact, before Susan's 'sudden' arrival on the chess scene, people believed that the female brain was somehow inferior to the male brain. Especially when playing chess. And then Susan kinda burst that sad bubble of male superiority. But we're not here to talk about male - [Making 'Funny' Work For You...](https://brainaudit.com/making-funny-work-for-you/) - Here's a cartoon. What's funny about it? Nothing. It's a guy on a boat. And an island in the distance. Now don't think of a funny line. Instead think of something disconnected. What's the last thing you'd expect to see in a scene like this? Put it down in the comments. If you think - [The Neuron Dance: How We Get Ideas](https://brainaudit.com/the-neuron-dance-how-we-get-ideas/) - Have you ever seen fairy lights on a Christmas tree? Each bulb is connected to each other. Yet if one bulb fuses... The next one seems to fail. And then the chain seems to break. So if you started out with five hundred lights on your Christmas tree, the failure of one bulb could take - [Why Some People Appear Smarter](https://brainaudit.com/why-some-people-appear-smarter/) - Imagine you have a computer at home And this computer is linked to another two computers. And let's say you wanted to search for a file named 'monkey'. If you initiated a search, guess what you'd get? You'd get what you searched for: Namely all the files named 'monkey.' So if you have no files - [The One Talent Everyone Seems To Have](https://brainaudit.com/the-one-talent-everyone-seems-to-have/) - I grew up in Mumbai, India. And in on my journey in the world of advertising, I ran into a creative director called Adi Pocha. Adi hired me to write 30-second commercial scripts for clients. Now I'm not really sure why he hired me. Because frankly, I didn't have any real skills in copywriting. Well - [Are 'Geniuses' Liars?](https://brainaudit.com/are-geniuses-liars/) - Arthur Benjamin does some amazing feats of brain magic. He holds an entire audience in awe multiplying numbers such as 57,683 x 57,683. And says funny words like 'cookie fission'. Add 'kerry' to 'fission.' And then 'rev up', and add that to 'fission.' He has no problem squaring numbers faster than calculators. In fact he - [Do 'Creative People' Need Less Practice?: The Momentum Factor](https://brainaudit.com/do-creative-people-need-less-practice-the-momentum-factor/) - 2007 World Skating Champion: Miki Ando When you look around you and see talented people you may run into a common misconception. You may believe that those considered 'talented' or 'creative' require less practice. Makes sense, huh? If you're already talented, where's the need for practice? You already have what it takes. Your brain is - [The Bicycle Moment: When Everything Falls Together](https://brainaudit.com/the-bicycle-moment-when-everything-falls-together/) - If you learned to ride a bicycle, there's a pretty good chance you fell. And fell down a lot. I sure did. What's worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face - [Music is music: Until you recognise the pattern](https://brainaudit.com/music-is-music-until-you-recognise-the-pattern/) - Frédéric-François Chopin I may have heard Chopin's Prelude No.4 a least a dozen times. Or may have never heard it at all. I couldn't tell you for sure, you see. Because there's all this classical music playing in the background when I go to hotels. And to airports. And I'm not paying attention. But there - [The Definition of Patterning: Your Brain Slowed Down](https://brainaudit.com/the-definition-of-patterning-your-brain-slowed-down/) - So what is patterning? Patterning is simply a factor of: 1) Recognition. 2) Repetition. 3) Layering. Recognition comes first Imagine you're in a city you've never been to before. Around you are cobbled stone streets. Hey, you're in Rome. But you're hopelessly lost. The summer sun has long set, and you desperately want to get - [Understanding Patterns: How Your Brain Thinks](https://brainaudit.com/understanding-patterns-how-your-brain-thinks/) - Imagine you went to a friend's house today. You're in your friend's kitchen. And you see a chair. And you sit down on that chair. How do you know it's safe to sit on that chair? But even more interestingly, how do you know it's a chair in the first instance? Your brain worked out - [Will 'layering' cause you to become a clone?](https://brainaudit.com/will-layering-cause-you-to-become-a-clone/) - Imagine you do a course with Psychotactics (e.g. the Article Writing Course). And you learn specific steps to write an article. Well, heck you're copying the steps, right? And that makes you a clone, right? Wrong. Well, not exactly wrong. The chances of others perceiving you to be a clone are very high. But you - [The Blockages to Learning: Sushi Learning](https://brainaudit.com/the-blockages-to-learning-sushi-learning/) - Do you like sushi? Or do you hate it? Or would you simply avoid it? You see sushi is a common dish across the world today. But there are people who don't have fun around sushi. To them, sushi is something scary, and different from steak and potatoes. Steak and potatoes is what they love - [Why Some Children Become Exceptionally Talented](https://brainaudit.com/why-some-children-become-exceptionally-talented/) - Have you ever seen an seven-year old child playing the piano? Then listen to the same eight-year old playing the piano. And then that child struggles on to become a nine-year old playing the piano. And then he moves on to ten. And then suddenly at eleven, something magical happens The clunky sound disappears from - [The Slap on The Forehead: Pattern Recognition at work](https://brainaudit.com/the-slap-on-the-forehead-pattern-recognition-at-work/) - We all believe that Einstein was talented. He wasn't. He just hit his forehead a lot. The Slap On The Forehead: What does it mean? Einstein wasn't talented. He developed pattern recognition. He worked out a pattern. Once you see the clarity of the pattern, it's like night and day. You're not bumbling around in - [The Definition of Creativity: How Disconnection is All You Ever Need](https://brainaudit.com/the-definition-of-creativity-how-disconnection-is-all-you-ever-need/) - Do you find this cartoon funny? Do you know the single powerful element that makes it funny? And what makes one person creative and the other, um, not so-creative? It's the understanding of disconnection. It's the understanding of talent. And creativity. Talent is the combination of many emotions, memories, patterns and repetitions, implemented at - [Permission to be wimpy: Why talent seems unattainable](https://brainaudit.com/permission-to-be-wimpy-why-talent-seems-unattainable/) - In the early 1970s, men's tennis was dominated by Americans. In your wildest imagination you would not believe that a Swede would change all that. The name of this Swede was Bjorn Borg. In less than 10 years, Borg made an entire country 'talented.' Some of the most impressive tennis players like Mats Wilander, Stefan - [How Emotion Plays A Role In Creating Talent](https://brainaudit.com/how-emotion-plays-a-role-in-creating-talent/) - Benjamin Zander, famous orchestra conductor and co-author of the 'Art of Possibility' has a story to tell. Benjamin had a twenty-five year old problem. He had thirty students that were going to go through two semesters of training with him. The students were all instrumentalists and singers. They were going to learn the art of - [Defining the Concept of Talent](https://brainaudit.com/defining-the-concept-of-talent/) - There are many ways to define talent. Most of them are wrong. Here's how one dictionary defines talent: 1. a special natural ability or aptitude: a talent for drawing. 2. a capacity for achievement or success; ability: young men of talent. 3. a talented person: The cast includes many of the theater's major talents. 4. - [How Talent Is 'Created'](https://brainaudit.com/how-talent-is-created/) - People believe they're good at drawing...or bad at drawing How this this crazy notion come about? How did we get it into our heads that we were good or bad at something? I'll tell you how. Let's take drawing, because most people simply can't draw... So why can't they draw? Is it because they're not - [Sushi, is sushi, is sushi...right?](https://brainaudit.com/sushi-is-sushi-is-sushiright/) - So how does a sushi company stand out in an increasingly crowded sushi marketplace? The sushi company simply creates, a point of difference; a uniqueness. So is it the strange name of St.Pierre's odd enough to stand out? Apparently not. But what does make St.Pierre's unique, is their ingredients. Notice how every ingredient seems to - [How Apple MacBook Air clearly defines the 'problem'](https://brainaudit.com/10/) - So what's super-unique about the Macbook Air? It's the 'world's thinnest notebook.' And the advertisement very clearly defines the problem with a simple, arresting display. Defining the problem needn't be complex. If you are clear about the problem you're solving, then it's just a matter of props to get the message across. Powered by ScribeFire. - [The Brain Audit](https://brainaudit.com/the-brain-audit/) - When I first gave the book a name, it just seemed like a nice name. A name that stood out. But over the years, that name has literally come to stand for everything we do at Psychotactics. That everything can be done in any ol' fashion, but eventually must stand up to an audit. What's ## Pages - [](https://brainaudit.com/) - [About](https://brainaudit.com/about/) - The Brain Audit has over 1000+ testimonials. The marketing book for small business marketers. - [Contact](https://brainaudit.com/about/contact/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.23″ hover_enabled=”0″ global_colors_info=”{}” custom_padding_last_edited=”on|phone” sticky_enabled=”0″ custom_padding_phone=”0px||||false|false”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://brainaudit.com/wp-content/uploads/2011/01/brain-audit-contact.gif” _builder_version=”4.23″ _module_preset=”default” alt=”Brain Audit Contact Details” title_text=”brain-audit-contact” hover_enabled=”0″ sticky_enabled=”0″ max_width_last_edited=”on|phone” max_width_phone=”200px”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.23″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Contact Sean D’Souza Have a question? Here is how you - [Brain Audit](https://brainaudit.com/brain-audit-products/brain-audit/) - The Brain Audit: Why Customers Buy (And Why They Don't) Here is where you can read all about The Brain Audit - [Free Business Articles: How To Run A Successful Business](https://brainaudit.com/free-marketing-articles/) - Free Business Tools Dig deep into a ton of articles and resources on the topic of business, business and yes vacations! You'll need something to eat and drink. You may be here a long time. Click to read articles on: Marketing, branding, article writing, internet marketing and marketing strategy Click to listen to The Three - [The Brain Audit Testimonials](https://brainaudit.com/testimonials/) - The Brain Audit Testimonials Testimonials are pooh-poohed by a lot of folks. They say they don't trust testimonials at all. And that testimonials are not believable. And you can believe these folks—or you can test it out for yourself. And you don't have to go far to test out things for yourself. When you go - [Privacy](https://brainaudit.com/privacy/) - Privacy Brainaudit.com knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting Brainaudit.com, you are accepting the practices described in this Privacy Notice. Our website address is https://brainaudit.com/ What Personal Information About - [Brain Audit Workshops](https://brainaudit.com/workshops/) - Brain Audit Workshop Find out how you can attend the next Brain Audit Workshop. A Brain Audit Workshop, is a totally different experience. "This workshop was like no other I’ve ever experienced. With most workshops I’m eager to leave by the time the last day rolls around, but I was very sad to leave this - [Other Small Business Products](https://brainaudit.com/brain-audit-products/other-small-business-products/) - Other Products Have a look at other Psychotactics Products. - [Book](https://brainaudit.com/book/) - The Brain Audit: Why Customers Buy (And Why They Don't) Here is where you can read all about The Brain Audit - [Offline](https://brainaudit.com/community/offline/) - Brain Audit Offline Community How to start your very own Brain Audit Community in your home town. To find out more email us. - [Brain Audit Applications](https://brainaudit.com/brain-audit-products/brain-audit-applications/) - The Brain Audit Applications If you have purchased The Brain Audit, email us to find out how you can purchase The Brain Audit Applications. - [Brain Audit Products](https://brainaudit.com/brain-audit-products/) - Brain Audit 3 Day workshop: Marketing Business Workshop - [Online](https://brainaudit.com/community/online/) - Brain Audit Online Community Find out how you can join the Brain Audit online community. - [Brain Audit Community](https://brainaudit.com/community/) - here's an African saying: "If you want to go quickly, go alone. If you want to go far, go in a group." Find out how you can be part of a group online or offline. - [The Brain Audit Objections](https://brainaudit.com/objections/) - It doesn't matter what you're ''selling'', there are going to be objections. What we've never learned is how to recognise the objections. So the aim of this material (as part of The Brain Audit) is to show you how to recognise the objections when you see them. And to then use the power of objections - [Brain Audit Trainers](https://brainaudit.com/trainers/) - Trainers The Brain Audit Trainer — often called "BAT" is where you learn to train others using The Brain Audit. Of course you would have to qualify to become a trainer. More details coming soon! - [Small Business Resources](https://brainaudit.com/brain-audit-products/resources/) - Small Business Resources You'll find this to be a resource you can trust. I have just put up a few. These are the general categories. Free Marketing Newsletter Subscription As Jeffrey Eisenberg, Persuasion Specialist and author says: "I'm busy --painfully busy, so I'm stingy with my time. There are only a handful of newsletters I - [Speaker](https://brainaudit.com/workshops/speaker/) - Speaker Details Coming Soon! - [Marketing And Business Video](https://brainaudit.com/free-marketing-articles/marketing-and-business-video/) - Marketing And Business Video Coming Soon! - [Marketing and Business Audio](https://brainaudit.com/free-marketing-articles/marketing-and-business-audio/) - Marketing and Business Audio Coming Soon! - [Small Business Marketing Reports](https://brainaudit.com/free-marketing-articles/small-business-marketing-reports/) - Marketing Reports Coming Soon - [Small Business Articles](https://brainaudit.com/free-marketing-articles/articles/) - Articles Coming Soon! - [Skype](https://brainaudit.com/skype/) - Coming Soon! - [Checklists](https://brainaudit.com/checklists/) - Here are the checklists Problem Solution Target Profile Trigger Objection Testimonial Risk Reversal Uniqueness - [Photos](https://brainaudit.com/photos/) - Brain Audit Photos Coming Soon! 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Do not delete this page. - [The Brain Audit: Why Customers Buy (And Why They Don’t)](https://brainaudit.com/book-brain-audit/) - The Brain Audit: Why Customers Buy (And Why They Don't) By Sean D’Souza Author: Website Secrets, Article Writing, Applications of the Brain Audit (Note: This is a physical book NOT an e-book) Regular Option Premium Option The Brain Audit Book (Physical Book) Psycho Branding (PDF) worth $39 - List Price Per Book in US * - [The Brain Audit: Why Customers Buy (And Why They Don’t)](https://brainaudit.com/ken/) - The Brain Audit: Why Customers Buy (And Why They Don't) By Sean D’Souza Author: Website Secrets, Article Writing, Applications of the Brain Audit (Note: This is a physical book NOT an e-book) Regular Option Premium Option The Brain Audit Book (Physical Book) Psycho Branding (PDF) worth $39 - List Price Per Book in US * - [Here's how you get a lifetime of Brain Audit goodies...](https://brainaudit.com/paypal/) - If you've been a member of the Brain Audit Hidden Resources site for a year, you'll want more. You can find a lifetime of goodies inside for one price. But not for long of course. - [login](https://brainaudit.com/hello/) - Oi, you're on the login page. :) [loginform] - [You've Reached The Baa Page!](https://brainaudit.com/bah/) - Baa. Baa. Or is it Bah? The reason you've landed on this page is because you're either not a member, or your membership has expired. And as you know, that can be easily fixed. If you're an existing member who'd like to get lifetime membership: http://www.psychotactics.com/lifetime If you're not a member yet, but would sure ## Categories - [Problem](https://brainaudit.com/category/problem/) - The Brain Audit: Why Customers Buy and Why they don’t. Find if the Problem is the main bag in The Brain Audit Book - [Target Audience](https://brainaudit.com/category/target-audience/) - The Brain Audit Book: Is Target Audience important or Target Profile. Find out more with this articles related to The Brain Audit - [Uniqueness](https://brainaudit.com/category/uniqueness/) - The Brain Audit: Uniqueness is one of the bags in The Brain Audit. Read to find out what is Uniqueness and how it applies to the Brain Audit - [History](https://brainaudit.com/category/history/) - The Brain Audit history: Sean D’Souza and the Brain Audit story - [About Creativity](https://brainaudit.com/category/the-myth-of-creativity/) - The Brain Audit: Read more about the myth of creativity - [Brain Audit Photos](https://brainaudit.com/category/brain-audit-photos/) - The Brain Audit Photos from around the world. Fun competition. 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