| Audio | Time | Size |
| Problem and Solution | ||
| Solution: Solution Vs Your Solution Click to listen |
05:04 | 5.6 MB |
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| Problem: The Role of Sub-heads Click to listen |
03:07 | 4.2 MB |
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| Problem: Tagline Formula Click to listen |
05:20 | 4.1MB |
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| Problem: Single Problem Headline Click to listen |
05:37 | 4.8 MB |
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| Target Profile | ||
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| Target Profile: The most important bag in The Brain Audit An Introduction: What are the five important steps? |
05:04 | 4.8 MB |
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| Target Profile: What is Target Profile? Why you need to deal with a ‘Single Person’ and not an ‘Audience’ |
03:07 | 3.2 MB |
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| Competition and Target Profile Find out—Why you need to use Target Profile. And why the competition will think that you have lost the plot. |
05:20 | 5.1 MB |
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| Target Profile: The Biggest Fear What is the one biggest fear that you face? |
05:37 | 5.4 MB |
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| Target Profile: How to run your business around one person How do you find out ‘Who’ is that person and ‘What’ do they want? |
04:47 | 4.6 MB |
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| Target Profile: Holly’s Yoga Class Why you need to listen to an individual person like Holly |
04:05 | 23.0 MB |
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| Target Profile: Step 4: Isolating the one problem What is the ‘One Biggest Problem?’ |
06:02 | 36.0 MB |
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| Target Profile: Step 5 ‘What’ is Step 5 and ‘Why’ do you need to get to Step 5? |
04:24 | 26.0 MB |
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| Target Profile: Target Profile Vs Persona You cannot take a Persona to lunch |
04:46 | 27.0 MB |
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| Testimonials
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| Testimonials: 800 Testimonials The Brain Audit Story |
4:28 | 25.0 MB |
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| Testimonials: Crappy Testimonials What is a crappy testimonial? |
3:11 | 18.0 MB |
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| Testimonials: Reverse Testimonials ‘How’ do you turn your testimonials around ‘What’ is a reverse testimonials? |
3:09 | 20.0 MB |
