Video

Video	Time
Target Profile
Target Profile: The most important bag in The Brain Audit An Introduction: What are the five important steps?	05:04
Target Profile: What is Target Profile? Why you need to deal with a ‘Single Person’ and not an ‘Audience’	03:07
Competition and Target Profile Find out—Why you need to use Target Profile. And why the competition will think that you have lost the plot.	05:20
Target Profile: The Biggest Fear What is the one biggest fear that you face?	05:37
Target Profile: How to run your business around one person How do you find out ‘Who’ is that person and ‘What’ do they want?	04:47
Target Profile: Holly’s Yoga Class Why you need to listen to an individual person like Holly	04:05
Target Profile: Step 4: Isolating the one problem What is the ‘One Biggest Problem?’	06:02
Target Profile: Step 5 ‘What’ is Step 5 and ‘Why’ do you need to get to Step 5?	04:24
Target Profile: Target Profile Vs Persona You cannot take a Persona to lunch	04:46
Testimonials
Testimonials: 800 Testimonials The Brain Audit Story	4:28
Testimonials: Crappy Testimonials What is a crappy testimonial?	3:11
Testimonials: Reverse Testimonials ‘How’ do you turn your testimonials around ‘What’ is a reverse testimonials?	3:09
Problem and Solution
Solution: Solution Vs Your Solution Click to listen	05:04
Problem: Tagline Formula Click to listen	05:20
Problem: Single Problem Headline Click to listen	05:37