{"id":35,"date":"2010-02-18T10:26:20","date_gmt":"2010-02-17T21:26:20","guid":{"rendered":"https:\/\/brainaudit.com\/members\/?page_id=35"},"modified":"2016-08-29T09:45:06","modified_gmt":"2016-08-28T21:45:06","slug":"video","status":"publish","type":"page","link":"https:\/\/brainaudit.com\/members\/video\/","title":{"rendered":"Video"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Video<\/strong><\/span><\/td>\nTime<\/strong><\/span><\/td>\n<\/td>\n<\/tr>\n
Target Profile<\/strong><\/td>\n<\/tr>\n
Target Profile: The most important bag in The Brain Audit<\/p>\n

An Introduction: What are the five important steps?<\/a><\/td>\n

05:04<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: What is Target Profile?<\/p>\n

Why you need to deal with a ‘Single Person’ and not an ‘Audience’<\/a><\/td>\n

03:07<\/td>\n<\/td>\n<\/tr>\n
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Competition and Target Profile<\/p>\n

Find out\u2014Why you need to use Target Profile. And why the competition will think that you have lost the plot.<\/a><\/td>\n

05:20<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: The Biggest Fear<\/p>\n

What is the one biggest fear that you face?<\/a><\/td>\n

05:37<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: How to run your business around one person<\/p>\n

How do you find out ‘Who’ is that person and ‘What’ do they want?<\/a><\/td>\n

04:47<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: Holly’s Yoga Class<\/p>\n

Why you need to listen to an individual person like Holly<\/a><\/td>\n

04:05<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: Step 4: Isolating the one problem<\/p>\n

What is the ‘One Biggest Problem?’<\/a><\/td>\n

06:02<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: Step 5<\/p>\n

‘What’ is Step 5 and ‘Why’ do you need to get to Step 5<\/a>?<\/td>\n

04:24<\/td>\n<\/td>\n<\/tr>\n
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Target Profile: Target Profile Vs Persona<\/p>\n

You cannot take a Persona to lunch<\/a><\/td>\n

04:46<\/td>\n<\/td>\n<\/tr>\n
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Testimonials<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Testimonials: 800 Testimonials<\/p>\n

The Brain Audit Story<\/a><\/td>\n

4:28<\/td>\n<\/td>\n<\/tr>\n
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Testimonials: Crappy Testimonials<\/p>\n

What is a crappy testimonial?<\/a><\/p>\n

 <\/td>\n

3:11<\/td>\n<\/td>\n<\/tr>\n
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Testimonials: Reverse Testimonials<\/p>\n

‘How’ do you turn your testimonials around ‘What’ is a reverse testimonials?<\/a><\/p>\n

 <\/td>\n

3:09<\/td>\n<\/td>\n<\/tr>\n
Problem<\/strong> and Solution<\/strong><\/td>\n<\/tr>\n
Solution: Solution Vs Your Solution<\/p>\n

Click to listen<\/a><\/p>\n

 <\/td>\n

05:04<\/td>\n<\/td>\n<\/tr>\n
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<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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Problem: Tagline Formula<\/p>\n

Click to listen<\/a><\/p>\n

 <\/td>\n

05:20<\/td>\n<\/td>\n<\/tr>\n
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Problem: Single Problem Headline<\/p>\n

Click to listen<\/a><\/p>\n

 <\/td>\n

05:37<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Video Time Target Profile Target Profile: The most important bag in The Brain Audit An Introduction: What are the five important steps? 05:04 Target Profile: What is Target Profile? Why you need to deal with a ‘Single Person’ and not an ‘Audience’ 03:07 Competition and Target Profile Find out\u2014Why you need to use Target Profile. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":5,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/pages\/35\/revisions\/416"}],"wp:attachment":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}