Your headline is the core attractor. It sucks in your customers like a vacuum.<\/p>\n
And in many cases, you may use a testimonial higher up in the copy, in order to keep your customer locked into your copy. But how do you choose (or construct) a testimonial that turns the vacuum up to full suction power? Headline example: Do you hate selling? Do you wish you could shake off the used-car salesman feeling? If a testimonial followed this headline, what would that testimonial look like? 1) I found your sales course to be outstanding. We were able to get more clients instantly. Our sales went up by 33% right away.<\/p>\n 2) Our sales went up by 33% immediately after applying just two of the concepts mentioned in your course. Outstanding! I’m going to recommend you to our entire sales division.<\/p>\n 3) I used to feel like a used-car salesman, and I’ve left many a deal on the table in the past. After doing your course, I no longer my mindset changed completely, increasing sales by 33% in a month.<\/p>\n Goodonya if you chose No.3<\/strong><\/p>\n Yeah, goodonya, but pay close attention. The headline is the problem. You may have brought about the solution in the problem, but if you’re going to use a testimonial, make darned sure that you have at least one, if not more than one testimonial that tackles the ‘used car syndrome. But no, they chose to read your headline. The headline with the ‘used car’ syndrome.<\/p>\n Which means they’re interested in what? You got it: The ‘used car’ syndrome. And testimonial No.3 tackles that objection and demonstrates that your course is an exact fit for the person reading the page.<\/p>\n Of course it goes without saying<\/strong><\/p>\n But I’ll say it anyway. The bullets in your copy need to have the ‘used car’ syndrome. The closing of your copy needs to have some variation of the ‘used car’ syndrome. The customer got involved with the ‘used car’ syndrome.’<\/p>\n Don’t deviate. And that vacuum suction will pull in the customer at full power!<\/p>\n Whoooosh!<\/p>\n","protected":false},"excerpt":{"rendered":" Your headline is the core attractor. It sucks in your customers like a vacuum. And in many cases, you may use a testimonial higher up in the copy, in order to keep your customer locked into your copy. But how do you choose (or construct) a testimonial that turns the vacuum up to full suction […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,12],"tags":[],"class_list":["post-322","post","type-post","status-publish","format-standard","hentry","category-articles","category-testimonials"],"_links":{"self":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/posts\/322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":2,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"predecessor-version":[{"id":324,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/posts\/322\/revisions\/324"}],"wp:attachment":[{"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainaudit.com\/members\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
\nLet’s look at an example, shall we?<\/strong><\/p>\n
\n(Simple Step by Step Sales Strategies Guaranteed to bring you more clients fast–and without the rejection)<\/p>\n
\n
\nChoose One out of three<\/strong><\/p>\n
\n
\nWhy bother?
\n<\/strong>
\nI’ll tell you why. The headline was your core attractor, right? The biggest reason the customer is listening to you\/reading your material, is because they wanted to shake the ‘used car syndrome. They could have wanted to increase sales. They could have wanted to work with difficult customers; or wanted just about anything to do with sales.<\/p>\n