So what’s super-unique about the Macbook Air?
It’s the ‘world’s thinnest notebook.’
And the advertisement very clearly defines the problem with a simple, arresting display.
Defining the problem needn’t be complex. If you are clear about the problem you’re solving, then it’s just a matter of props to get the message across.
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The Brain Audit Version 3.2: Releasing on July 1, 2008. Watch this space for details.