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The Brain Audit: Why Customers Buy (And Why They Don’t) By Sean D’Souza Author: Website Secrets, Article Writing, Applications of the Brain Audit (Note: This is a physical book NOT an e-book) |
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| The Brain Audit Book (Physical Book) |  |
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| Psycho Branding (PDF) worth $39 | – | |
| List Price Per Book in US * | US$34.99 | US$39.99 |
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| *Note: Shipping Cost is US$10 *Note: Shipping 7-14 days. The book is being shipped from New Zealand. Note: If you would like more copies email renuka@psychotactics.com Note: If you would like to pay by check email renuka@psychotactics.com |
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Product Details
* Paperback: 180 pages
* Publisher: Psychotactics Ltd. (August 22, 2009)
* Language: English
* ISBN-13: 978-0-473-11738-2
Editorial Preview
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don’t leave the thought process to chance and let that customer walk away. Your customers don’t want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused?
| 1) How to instantly get (and keep) the attention of the customer.
2) The roller coaster sequence (and why it matters when selling). 3) How to create a uniqueness factor in a matter of days. 4) How to know if a customer is really interested in your offering. 5) Why benefits and solutions aren’t the most effective way to sell. |
The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn’t about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence.
Case Studies: The case studies (taken from real businesses) show you how the message can be built up stage by stage. There are specific case studies that are followed as a thread right through every chapter. In addition to the case studies, there are also several other detailed examples.
“Sean D’Souza makes the process of selling so simple, so logical and so entertaining that you can’t help wondering why everyone doesn’t do it his way. Read this wonderful little book, and your only regret will be that you didn’t discover it sooner.”
Bo Burlingham
Editor-at-Large, ‘Inc.magazine’
and Author of ‘Small Giants: Companies That Choose To Be Great Instead of Big’
USA
“Sean D’Souza is a master at quickly communicating how to massage human brains to buy. So it’s you who’ll have the last laugh when you boost your business with The Brain Audit.”
CopyBlogger
USA
“I have used the principles in writing Web Pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge! The Brain Audit actually works.”
“There are marketing books and there are marketing books – I bet there are not many you have read many times over? That’s because very few in my experience change the very basis of how you think. At the end of the day marketing or sales is the art of persuasion. No matter what you do, we all use the art of persuasion everyday of our lives.
Whether we are persuading someone to buy our product, use our service, buy into a new idea, or in my case, decide a law suit in my client’s favour.
The Brain Audit really teaches you the art of persuasion because it gives an insight into how people’s brains work. I have used the principles in writing Web pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge!
But the best bit about The Brain Audit is that it actually works. The principles are easy to understand – applying them takes practice, but persevere and you will see results. I have virtually built a business on the principles in The Brain Audit and if you don’t believe me take a look at approachablelawyer.com. Would I recommend it who anyone who is serious about getting on in business? Absolutely.”
Michael Smyth
The Approachable Lawyer
Auckland, New Zealand.
“Before I purchased The Brain Audit, I thought this is just crazy, I’ve got so much marketing material that I still haven’t implemented”.
But right from Sean’s first story and metaphor, I could see this was different. I was hooked.
The Brain Audit challenged virtually every principle of marketing I’d grown up with. Like selling benefit or never starting with a negative or problem. And it’s this refreshing, innovative approach that makes The Brain Audit a must buy for anyone who is really serious about challenging the status quo and taking their business to new heights.
Already we’ve applied the principles to one of our workshops and the response has been fantastic. The Brain Audit and our ongoing association with Sean has been one of the best business decisions we’ve every made.”
The Human Enterprise
Sydney, Australia.
“I was skeptical that Sean’s Brain Audit book would have anything new to say. I could not have been more wrong!”
“As a writer who spent the past fifteen years researching thinking, I was skeptical that Sean’s Brain Audit book would have anything new to say. I could not have been more wrong!
So, now I’m drafting my letter to Sean, thanking him. I am confident that with the marketing secrets found in The Brain Audit, my books and courses will sell and sell and sell. The crystal-clear, can’t-miss system that Sean outlines in The Brain Audit is the absolute best I have seen in all of my research and reading.
Thanks, Sean! The ROI (return on investment) on The Brain Audit is the best of any investment I’ve made.”
Shannon Bradford
Author, “Brain Power”
Cincinnati Ohio, USA.
Next Step: Purchase The Brain Audit
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