They all relate to one simple factor.
Your brain freezes.
It doesn’t have a memory of a fire-drill
So let’s start with the fire-drill, shall we?
The reason why you had a fire-drill in school or at an office, isn’t because the organisation likes making you run out of the building, and onto the street.
The biggest reason for fire-drills, is to know what to do in an emergency.
Because contrary to what you may believe, people don’t actually run helter-skelter in an emergency. They sit there, transfixed, as if in a bad dream.
And in your business, emergencies pop up like 800-pound gorillas
Suddenly you have to write a report. Or create a presentation. Or even worse, write an engaging article.
And your brain panics. It freezes. And it has no memory of any fire-drill.
The brain goes into panic mode. It scans memory bank after memory bank for a memory of success.
On the contrary, it finds failure after failure
Why does it run into failure? And how do we overcome this failure? Listen to this short 7 minute audio, and you’ll understand exactly what goes in the mind of a so-called ‘talented’ person. Why that person is able to walk right past that 800-pound assignment, while you can only watch in terror.
Learning and talent is all supposed to hinge on ease of instruction.
But what if you made learning difficult?
And what if there was no apparent benefit or payoff?
One Indian researcher ended up doing just that, quite by mistake…
In the year 1999, Sugata Mitra occupied an office at NIIT (a computer-training institute that has trained over five million students). And his office overlooked an urban slum in New Delhi.
A wall separated the slum from the office
So Sugata and his colleagues made a hole in the wall, and placed a computer in that hole. The monitor and the touch pad faced the slum. And the computer had a decently fast connection and was connected to the Internet.
Then Sugata and his colleagues sat back and watched.
What would happen next?
About eight hours later, an eight year-old child and six year-old girl were browsing the Internet.
Now the browser was in English, and technically at least, the kids didn’t speak the language.
But what if they were somehow helped?
There they were browsing the Internet, but hey, this was an urban slum. It’s possible that they were helped by someone with an understanding of computers, and/or an understanding of the foreign language.
This experiment was bringing up more questions than answers
So Sugata headed off to Shivpuri. Now Shivpuri is reasonably remote in the state of Madhya Pradesh.
They put another computer in the wall, and it was found by a 13-year old school dropout.
Yet in eight minutes, having never seen a browser before, he was busy browsing. By the evening, over seventy (yes, seventy) kids had begun to browse (again with no prior knowledge of browsers).
By the year 2000, the experiment had gone one step further.
Sugata took the experiment to a village called Madantusi, near Lucknow, in India.
Now if you know India, even just a little bit, you’ll know that English is all pervasive. Yes, the accents and the pronunciation is a bit different, but you can make yourself understood in English.
Well, the village of Madantusi didn’t seem to have an English teacher at all.
And once again, the computer was placed in the wall, this time with CDs available. And no Internet connection.
And the computer was left there for three whole months.
When Sugata came back three months later he was amazed
The little kids turned to him and said they needed a faster processor. And a better mouse.
How did the kids learn what they needed?
Amazingly, though all the terms and the information was in English, the kids taught themselves to understand the ‘code’ of English.
The kids were now using over 200 English words in conversations with each other.
In fact, in many instances, when the computers were hooked up to the Internet, the kids would search for a website that would teach them the English alphabet.
Are you stunned?
You should be.
Not only was the concept of the computer alien to most of the kids.
But the language was the equivalent of you reading an unknown language, like Swahili.
And yet, the kids quickly worked it out.
So how did they work it out?
Were they more talented?
As it turns out, they were not.
The kids were just kids from the village, who’d found something interesting.
So how did they pick up this talent of browsing, finding websites, and speaking a foreign language?
You see, talent is a matter of understanding code.
If code is simple to follow, then you understand and apply it.
But as it turns out, even when things are difficult, the human brain is able to work things out.
So why do we not become as talented as we should be?
Parents. And teachers.
The people who believe that we’re born to do certain things.
And not other things.
The people who tell us that nature, and family and heritage determines talent.
Time and time again, these parents and teachers tell us who we are.
And what we should be doing.
And what we can’t do.
But as it turned out, in this experiment there was no parent. Or teacher.
The hole in the wall computer was manned only by curious kids, eager to learn.
And to teach each other the ‘code’.
And time and again, they succeeded, across the length and breadth of India.
No matter what the level of education, or language, or diversity. The experiment played out almost the same way time and time again. And a whole bunch of kids became magically talented.
Which makes you wonder, eh?
Are parents, and teachers, and our school system…who believe in talent, the factor that kill our talents?
Hmmm…
Note: Watch the video below that details the experiment. If you’re reading this on email, you’ll have to go to https://brainaudit.com to watch the video. If you’re online, you can already see the video right under this line.
Is it true that I write six articles a week?
No it’s not.
Many days I’ll write six articles a day.
And that’s not bragging.
And it’s most certainly not talent.
So what’s the story: How did I get so darned prolific?
I was forced by others to write at least twice a month (well, persuaded). One of the early persuaders was Allen Weiss, from marketingprofs.com.
Today, Marketingprofs.com has hundreds of writers, but back then, it was Allen and probably ten or twenty of us (I don’t know). What I do know was that he was keen on me writing at least twice a month. And he’d publish the articles. And I’d get subscribers. So it was good for all of us.
Then I think I was still writing, and they wanted articles more often
So I started writing once a week and I’d publish the articles on Psychotactics.com and Marketingprofs.com.
Oh, did I struggle?
But it was easier writing once a week, than once a month.
Then in 2002, I started up 5000bc.com
But I was still writing less than I am now. However, in the year 2004, I revamped 5000bc.com. At the time, I was a member of another membership site. That owner of the site was writing about 4 articles a week, so I thought, ok, I’ll write about 4-5 articles a week for 5000bc.
And so I moved up to about 6 articles a week.
Now all this writing may sound horrific to you.
How do you get the time to write 6 articles a week?
But the converse is true. The more you write, the more you ‘discover’ the secrets of writing (because you have to be super-efficient).
The more you ‘discover’, the faster you get at the darned thing.
And that’s not all. If you write once a week, you have to warm up. Writing almost six articles, means that you’re writing almost every day, if not at least 2-3 days in a week.
That of course, is only part of the writing.
At Psychotactics.com we have courses. And workshops (Most of our courses have about 200 pages of notes each). And I had to write for that.
And forums on the courses. More writing.
Started up a blog and asked who wanted to read it. A few put up their hands. More writing. Started up a second, and third blog. More writing.
If it’s beginning to sound insane to you, it’s not.
I probably spend less time writing than most writers.
Through NO MAGIC PILL and sheer writing, day after day, I’ve become good enough to write 2-4 articles in about 2-3 hours. Most people never go past the first paragraph in that amount of time.
And how do I know that?
When I first started, it used to take me 2 days to write an article. And often, that article never made it to the finish line. I’d trash it, and start over again. Most people think I’m exceptionally good at writing. I am. But it’s not because of the breakfast I’m eating.
It’s because of persistence, and practice. And those little secrets I learned along the way.
What’s funny about it?
Nothing.
It’s a guy on a boat. And an island in the distance.
Now don’t think of a funny line.
Instead think of something disconnected.
What’s the last thing you’d expect to see in a scene like this?
Put it down in the comments.
If you think of a great caption, that’s fine.
If you don’t, let’s just put down something that’s disconnected to this scene.
Making ‘funny’ work for you, is simply a matter of three core steps
Step 1: ‘Recognising disconnection.’
Step 2: Then putting the ‘disconnection’ down on paper.
Step 3: Then finding a connection that makes it funny.
Ok, over to you. Let’s have a disconnection in the comments.
Let me get you started.
Link ‘guy on a boat’ and ‘food’.
Close your eyes (This is important)
What picture do you see?
Yup, make sure you close your eyes when you think of ‘guy on a boat’ and ‘food.’
What picture do you see?
Post your comments. Whatever they are. (Doesn’t have to be funny).
