Would a clone of you have the exact abilities?

Would you have the same abilities? So would a clone of you be exactly skilled at learning something you already know? Or would external factors matter?

Read the full article →

Why ‘Sleeping On It’ Doesn’t Solve A Problem

Some people need time to take a decision They need to sleep on their decision, before making up their minds. So why do some people act so quickly, whereas others ruminate, and munch over their thoughts? And why is this munching so contrary to the normal working of our brains? Let’s take an example: Let’s […]

Read the full article →

Can You Find A Three-Year Old Who Can’t Draw?

Here’s a test. Find a three-year old. Any three-year old child. Give them a piece of paper. And some crayons. Then ask them to draw. Notice what happens next. They start drawing. Every single three-year old draws. Now try this same test with a group of kids that are about eight or nine years old. […]

Read the full article →

How I Became ‘Talented’ At Writing

Is it true that I write six articles a week? No it’s not. Many days I’ll write six articles a day. And that’s not bragging. And it’s most certainly not talent. So what’s the story: How did I get so darned prolific? I was forced by others to write at least twice a month (well, […]

Read the full article →

Analysing The Brains of Geniuses

Susan Polgar is the world’s first female chess grandmaster. In fact, before Susan’s ‘sudden’ arrival on the chess scene, people believed that the female brain was somehow inferior to the male brain. Especially when playing chess. And then Susan kinda burst that sad bubble of male superiority. But we’re not here to talk about male […]

Read the full article →

Making ‘Funny’ Work For You…

  Here’s a cartoon. What’s funny about it? Nothing. It’s a guy on a boat. And an island in the distance. Now don’t think of a funny line. Instead think of something disconnected. What’s the last thing you’d expect to see in a scene like this? Put it down in the comments. If you think […]

Read the full article →

So how does ‘funny’ work?

How does ‘funny’ work? Let’s look at few cartoons to begin with. Then let’s look at a comedian in full flow. Then let’s look at a video. And we’ll do the impossible. We won’t just analyse ‘funny.’ We’ll replicate funny. We as in you and I. Yes, both of us. You’re ready? Let’s start out […]

Read the full article →

The Neuron Dance: How We Get Ideas

Have you ever seen fairy lights on a Christmas tree? Each bulb is connected to each other. Yet if one bulb fuses… The next one seems to fail. And then the chain seems to break. So if you started out with five hundred lights on your Christmas tree, the failure of one bulb could take […]

Read the full article →

Why Some People Appear Smarter

Imagine you have a computer at home And this computer is linked to another two computers. And let’s say you wanted to search for a file named ‘monkey’. If you initiated a search, guess what you’d get? You’d get what you searched for: Namely all the files named ‘monkey.’ So if you have no files […]

Read the full article →

The One Talent Everyone Seems To Have

I grew up in Mumbai, India. And in on my journey in the world of advertising, I ran into a creative director called Adi Pocha. Adi hired me to write 30-second commercial scripts for clients. Now I’m not really sure why he hired me. Because frankly, I didn’t have any real skills in copywriting. Well […]

Read the full article →

Are ‘Geniuses’ Liars?

Arthur Benjamin does some amazing feats of brain magic. He holds an entire audience in awe multiplying numbers such as 57,683 x 57,683. And says funny words like ‘cookie fission’. Add ‘kerry’ to ‘fission.’ And then ‘rev up’, and add that to ‘fission.’ He has no problem squaring numbers faster than calculators. In fact he […]

Read the full article →

Do ‘Creative People’ Need Less Practice?: The Momentum Factor

2007 World Skating Champion: Miki Ando When you look around you and see talented people you may run into a common misconception. You may believe that those considered ‘talented’ or ‘creative’ require less practice. Makes sense, huh? If you’re already talented, where’s the need for practice? You already have what it takes. Your brain is […]

Read the full article →

The Bicycle Moment: When Everything Falls Together

If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]

Read the full article →

Music is music: Until you recognise the pattern

Frédéric-François Chopin I may have heard Chopin’s Prelude No.4 a least a dozen times. Or may have never heard it at all. I couldn’t tell you for sure, you see. Because there’s all this classical music playing in the background when I go to hotels. And to airports. And I’m not paying attention. But there […]

Read the full article →

The Definition of Patterning: Your Brain Slowed Down

So what is patterning? Patterning is simply a factor of: 1) Recognition. 2) Repetition. 3) Layering. Recognition comes first Imagine you’re in a city you’ve never been to before. Around you are cobbled stone streets. Hey, you’re in Rome. But you’re hopelessly lost. The summer sun has long set, and you desperately want to get […]

Read the full article →

Understanding Patterns: How Your Brain Thinks

Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]

Read the full article →

Will ‘layering’ cause you to become a clone?

Imagine you do a course with Psychotactics (e.g. the Article Writing Course). And you learn specific steps to write an article. Well, heck you’re copying the steps, right? And that makes you a clone, right? Wrong. Well, not exactly wrong. The chances of others perceiving you to be a clone are very high. But you […]

Read the full article →

The Blockages to Learning: Sushi Learning

Do you like sushi? Or do you hate it? Or would you simply avoid it? You see sushi is a common dish across the world today. But there are people who don’t have fun around sushi. To them, sushi is something scary, and different from steak and potatoes. Steak and potatoes is what they love […]

Read the full article →

Why Some Children Become Exceptionally Talented

Have you ever seen an seven-year old child playing the piano? Then listen to the same eight-year old playing the piano. And then that child struggles on to become a nine-year old playing the piano. And then he moves on to ten. And then suddenly at eleven, something magical happens The clunky sound disappears from […]

Read the full article →

The Slap on The Forehead: Pattern Recognition at work

We all believe that Einstein was talented. He wasn’t. He just hit his forehead a lot. The Slap On The Forehead: What does it mean? Einstein wasn’t talented. He developed pattern recognition. He worked out a pattern. Once you see the clarity of the pattern, it’s like night and day. You’re not bumbling around in […]

Read the full article →

The Definition of Creativity: How Disconnection is All You Ever Need

  Do you find this cartoon funny? Do you know the single powerful element that makes it funny? And what makes one person creative and the other, um, not so-creative? It’s the understanding of disconnection. It’s the understanding of talent. And creativity. Talent is the combination of many emotions, memories, patterns and repetitions, implemented at […]

Read the full article →

Permission to be wimpy: Why talent seems unattainable

In the early 1970s, men’s tennis was dominated by Americans. In your wildest imagination you would not believe that a Swede would change all that. The name of this Swede was Bjorn Borg. In less than 10 years, Borg made an entire country ‘talented.’ Some of the most impressive tennis players like Mats Wilander, Stefan […]

Read the full article →

How Emotion Plays A Role In Creating Talent

Benjamin Zander, famous orchestra conductor and co-author of the ‘Art of Possibility’ has a story to tell. Benjamin had a twenty-five year old problem. He had thirty students that were going to go through two semesters of training with him. The students were all instrumentalists and singers. They were going to learn the art of […]

Read the full article →

Defining the Concept of Talent

There are many ways to define talent. Most of them are wrong. Here’s how one dictionary defines talent: 1. a special natural ability or aptitude: a talent for drawing. 2. a capacity for achievement or success; ability: young men of talent. 3. a talented person: The cast includes many of the theater’s major talents. 4. […]

Read the full article →

How Talent Is ‘Created’

People believe they’re good at drawing…or bad at drawing How this this crazy notion come about? How did we get it into our heads that we were good or bad at something? I’ll tell you how. Let’s take drawing, because most people simply can’t draw… So why can’t they draw? Is it because they’re not […]

Read the full article →

Sushi, is sushi, is sushi…right?

So how does a sushi company stand out in an increasingly crowded sushi marketplace? The sushi company simply creates, a point of difference; a uniqueness. So is it the strange name of St.Pierre’s odd enough to stand out? Apparently not. But what does make St.Pierre’s unique, is their ingredients. Notice how every ingredient seems to […]

Read the full article →

How Apple MacBook Air clearly defines the ‘problem’

So what’s super-unique about the Macbook Air? It’s the ‘world’s thinnest notebook.’ And the advertisement very clearly defines the problem with a simple, arresting display. Defining the problem needn’t be complex. If you are clear about the problem you’re solving, then it’s just a matter of props to get the message across. Powered by ScribeFire. […]

Read the full article →

The Brain Audit

When I first gave the book a name, it just seemed like a nice name. A name that stood out. But over the years, that name has literally come to stand for everything we do at Psychotactics. That everything can be done in any ol’ fashion, but eventually must stand up to an audit. What’s […]

Read the full article →